The Green Festival: An Insider’s Perspective

April 15th, 2010

As I walked into the San Francisco Concourse Exhibition Center, I didn’t know what to expect. I was a “Green Festival Virgin,” according to my boss. In my mind I pictured something like a farmer’s market, only bigger, but what I saw that day far exceeded my expectations.

Christine and me, the two interns, wearing Sustainable Living Group’s biodegradable ponchos.

Sporting one of Sustainable Living Group’s biodegradable ponchos, I roamed the aisles passing out coupons for our booth. There were aisles and aisles of booths ranging from demonstrations on yoga swings to organic clothing to hydroponic plants to the latest technology on energy conservation. What struck me most about the Green Festival was the interest that people took in every booth. Everyone was willing to listen to the health benefits of Indian tea or the advantages of solar panels on your house. I was stopped at least ten times by people genuinely interested in knowing about the technology behind my biodegradable poncho.

Sustainable Living Group, Inc.’s booth at the Green Festival.

The Green Festival is a culmination of ancient traditions (yoga, organic food, barefoot massages, to name a few) and the height of green technology (hybrid cars, solar panels, research on alternative energy sources). I was really taken aback by what I saw there. I never realized how many ways there are to be green. I saw books, clothing, beauty products, cleaning supplies, food, cars, and much more all focused on positively impacting our planet and reducing our carbon footprint.

Christine explaining how the ponchos biodegrade in the soil to a potential customer.

If I had to name one thing I took away from the Green Festival it would be this: the green movement is no longer a minority pipe dream—it is a necessary course of action that is continuing to grow and flourish as the public becomes more informed.

On another note, Yuri’s Night 2010 was a success. Check out Sustainable Living Group’s flag at Yuri’s Night:

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